It’s easy to be drawn in by the drama of a revolution – a monumental game or technology that transforms an entire genre or industry segment, or even invents an entirely new one from whole cloth. The hype around those moments and the permanent anticipation for the Next Big Thing can, however, blind us to a different but equally important kind of change – the sort that happens incrementally, quietly, without the excitement of a major product launch or the fanfare of a shiny new technology.









