Take-Two CEO Strauss Zelnick tells GamesIndustry.biz that the forthcoming Netflix gameplay premiere of GTA 6, which will air on August 27th, is merely “one of the hors d’oeuvres,” for the game’s marketing campaign. “There’s appetizers, main course and dessert to follow,” he says, in a call following the release of the company’s results for Q1 2027 and subsequent Q&A with analysts.
