Times are bleak in the games industry, and they’re no less challenging in the media that covers it. Twenty years ago there were dozens of print magazines and hundreds of games websites pumping out daily news, previews and reviews. Those numbers have declined steeply over the following years, and while the pandemic drove a brief spike in audiences and revenues that mirrored that of the wider games market – prompting a short-lived and ill-fated round of consolidation – the media landscape is now dominated by a small number of behemoths, with video influencers increasingly dominating conversation and marketing plans.
