Why a publisher you’ve probably not heard of is spending millions of dollars on its Gamescom presence

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By prajwaljangral

Walking the halls of Gamescom, the biggest, most elaborate booths you’ll see will generally have an equally big, familiar name attached. Here’s Capcom, Xbox, Sega, EA, Ubisoft, and so on. But at this year’s event, a significant chunk of Halls 6 and 7 will be taken up by a name you probably won’t be so familiar with: 4Divinity.

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