A recurring question in the UK games scene is why such a significant territory can’t sustain its own major consumer event, in the style of the US PAX, the French Paris Games Week or German titan Gamescom. The country’s largest video game consumer show, EGX, paused during COVID before being merged into the pop-culture behemoth of MCM Comic Con in 2024, while other major events like Insomnia, WASD, and EGX Rezzed have long since folded. (GamesIndustry.biz was formerly owned by MCM and EGX operator ReedPop.)
