Ten years ago today, Activision published a new shooter from Halo developer Bungie: Destiny.
Although ‘a shooter’ is perhaps a tad reductive, since it was above and beyond anything Bungie – or indeed other studios – had produced.
“When Destiny originally launched, there was nothing quite like it – even figuring out how to communicate its genre was a massive communication exercise for the marketing teams,” indie developer, consultant, and noted Destiny fan Rami Ismail tells GamesIndustry.biz. “It was an FPS, sure, and structured like an MMO but not quite ‘massive’. It was PvE with a big campaign, but also PvP. It took the ‘looter shooter’ and made that a very successful live service model.
