Thousands of fans descended on MCM Comic Con at Excel London last week, many of them in extravagant costumes, all eager to meet their heroes and spend lavishly on tie-in merchandise. But while all that was going on downstairs, if you’d ventured up to the third floor and looked behind the Cosplay Hospital (yes, it’s a thing), you would have found dozens of games industry folk gathered in the greyest room you’ve ever seen, all talking about money and how best to get it.
