Gamescom is more than just a week in Cologne.
The world’s biggest games show has expanded dramatically in recent years with the launch of satellite events in other markets; first with Gamescom Asia in Singapore, which debuted in 2021, and this year heading to Brazil with the first Gamescom Latam.
The Cologne show already prided itself on being an international event, attracting companies and visitors from all over the world and representing different nations with the country pavilions found in the business halls. But co-organiser Felix Falk, also managing director of German games trade association Game, says the physical expansion into other territories demonstrates the global role Gamescom aims to play in the games industry.
