In the last decade, Sweden’s Starbreeze has very much become the Payday company. Payday 2, which launched in 2013 and has sold over 40 million units, helped the firm through its darkest days. The company bet the house on 2023’s Payday 3, with middling results: the title debuted to mixed reviews and sales and player counts that were “significantly lower than we would like“, prompting the creation of a “strike team” to turn the game’s fortunes around.
