Niko has released its new 2024 India Gamer Behavior and Market Insights Report, revealing that over 75% of PC gamers self reported that they spent more on PC games in Q1 2024 than in the same period a year ago.
65.4% respondents engage with esports – either through play, viewing, or competing themselves – and 57.2% discover new titles via streamers and influencers.
The report – which explores “gamer behavior, spending, hours played, preferred platforms, esports, and M&A, among others” – also found that 57% of mobile gamers in India have played a battle royale title in the past 3 months, with BGMI and Free Fire “leading the way.”
