The economics of platforms and storefronts have become an increasingly significant talking point in the last decade, driven in large part by Epic’s Tim Sweeney. His long-standing complaints about revenue share on digital sharefronts resulted first in the launch of the Epic Game Store, which charges developers 12% of sales revenue, and then broadly successful lawsuits against Apple and Google which compelled them to support alternative storefronts for games on their platforms.

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Five years ago, when the COVID-19 pandemic severely disrupted high-tech supply chains around the globe, gaming hardware was one of the sectors that felt the impact most directly. At exactly the moment when demand for games was soaring – what else are you going to do when your social life and normal activities are disrupted for months on end? – manufacturers found themselves unable to meet their existing production targets, let alone ramp up to meet that enhanced demand. PlayStation 5 was the poster child for these supply chain failures, and was almost universally sold out for the best part of a year after its launch.

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Indie publisher Finji has accused TikTok of modifying its game ads with generative AI without its knowledge or permission.

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