Cheap money and bad bets: How the games industry turned pandemic success into disaster

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By all estimations, the video game market was expected to contract once the COVID-19 lockdowns ended but even the worst-case scenarios for a return to normalcy predicted net growth when compared to pre-pandemic levels.

Instead, a perfect storm of global political and macroeconomic factors, along with executive hubris, left us in a state of disarray and despair.

So how did 2023 despite being arguably one of the best years for games, become one of the worst for those who make games happen at the same time? And why are we still feeling the pinch?

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