Mobile games now serve global audiences. Gone are the days when free-to-play mobile audiences were concentrated in Tier 1 gaming markets in the west and the far east.
Earlier mobile titles could get away with optimizing gameplay and live events for players in these markets. However, with 5G and mobile technology penetration accelerating in Tier 2 and Tier 3 markets, Latin America, South-east Asia, South Asia, the Middle East and Africa now generate a considerable number of downloads and active users for mobile games.
Considering these market dynamics, localization alone is not enough. Mobile game developers and publishers can capitalize on this opportunity and create culturally nuanced game experiences to serve their global player base.
